Red Horse…
People always assume that San Miguel Corp’s most popular product is the beer San Miguel itself. But having been able to work at a store selling liquor. I’d have to say that Red Horse beer is the most popular between the 2. Nobody buy’s San Miguel if there’s still Red Horse around.
Makes no difference from what spectrum of the economic food chain(except A of course, those are snotty bastards) they come from B,C,D… Red Horse Beer is their choice. Maybe it’s because of the bang for the buck. Just a little Red Horse can send you right away to lala land.
Our supplier was telling me, that’s why they came up with this 3+1 promo, buy 3 bottles of San Miguel and you get 1 free, to help even out the sales of the San Miguel line. Some stores even try to hype this promo. I saw one store renaming it to the “Hello Garci Promo, Buy 3 get 1 free.” I don’t how he got to formulate the logic in that one, because it sure doesn’t sound like “dagdag-bawas” to me…
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